Peter Mitchell is a qualified Nutritionist, awarded the undergraduate/graduate class Diploma with honours in ACN Nutritionist by the highly regarded International Institute of Clinical Nutrition. He ran a business as a motorcycle technician for 18 years, is a competitor in Motocross, having maintained a personal 3-month rotational gym-workout schedule for over 30 years, he remains a dedicated sports enthusiast.

Passionate about nutrition, he continues as a sports nutrition advisor, taking three years to achieve his qualification. People who've spoken to him have found him enormously detailed and knowledgeable about food technology, food industry standards, and the market and government influences which shape food retail today.

The result of his interest in food research is that Peter's brand of nutrition care is conscientious and honest and avoids the pedestrian nutritional practices offered by so many healthcare, food and dietry supplement organisations. As a consequent, he receives many referrals from healthcare professionals and frequently advises those in the healthcare industry about nutritional issues.

He mentors not only those of a "sporty" disposition, but people with all kinds of nutritional requirements, preparing tailored plans for his patients based upon medical, healthcare and lifestyle preferences, and priming his patients with important nutritional facts and information to enable them to make sensible purchasing decisions.

Food plays an enormous part in our physical, mental and emotional being. Having the right advice is priceless when it comes to choosing what constitutes you. In today's world, we are faced with a choice - to eat the food our body needs or "follow the followers".